Let’s face it: these last few years have been difficult for everyone. We have faced the worst public health crisis in modern history. We’ve experienced the isolation of protracted lockdowns. And we’ve experienced layoffs and supply shortages, and the threat of a serious economic recession. We’re all dealing with a lot. That means that the […]
31/10/2022
Monday, the 31st of October, will signify the end of Breast Cancer Awareness Month. Since that will compete with the Halloween scare-fest, we decided to say something today. Perhaps we should have started the month with some essential and profound insight and information distributed throughout the month. However, in the often-heard reason for not getting […]
28/10/2022
You know that the best way to get your business on page one of a Google search is to get yourself a Google Business profile. You also understand that you will not get many visitors without a good Google rating. So you know you need to have a filled-out Google profile and heavily encourage your […]
26/10/2022
When deciding what marketing strategies to employ, most business owners focus on going after measurable outcomes that deliver benefits within a short timeframe. But the thing is, tangible results aren’t the only ones that matter when aiming to build up a strong brand. Sometimes, putting time and effort into producing something more abstract can deliver […]
26/10/2022
More than 58% of the world’s internet traffic comes from mobile devices. That is one of the reasons why search engines have been shifting their focus toward mobile search. In particular, Google is placing much more attention on mobile-first indexing. Regarding SEO, this means that Google bots index the mobile version of your website rather than […]
24/10/2022
It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]
21/10/2022
Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]
19/10/2022
Many components contribute to the success of a business, but none more so than clients. There is no business without clients! Consequently, client relationships become the most important relationship you can cultivate. Why are client relationships so important? If you genuinely need to know why client relationships are essential, we need to talk about the […]
13/10/2022
Learning ways of incorporating technology into your service-based business can make an incredible difference to the quality of your company. Using smart technologies can help you reach more potential customers, offer better services to your current clients, and work towards being a better business owner. From collecting email addresses for an email newsletter to issuing […]
11/10/2022
October news time has rolled around once more – How does the year go so fast? While it might still be rather scorching here in Cyprus, the weather is showing signs of cooling down everywhere in this hemisphere. We actually had raindrops in Limassol! (yes, I was very excited) And as October marches on, we will […]
06/10/2022
You’ve probably heard that content reigns supreme. It is the foundation of every effective content marketing plan. Every brand is supported by a wealth of relevant material that links them to a specific audience. Using this tutorial, you may learn more about its science and develop your successful content marketing plan. The term “content strategy” […]
05/10/2022
