This post is also available in:
What differs a successful business from a bombing fiasco? A successful revenue stream, among other things.
But how does one achieve stability in the modern day market of shifts, changes, instability and, at times, even madness? The competition is tough, the clients are too small and too few in between and your bills grow like mushrooms after a rainy September.
Through a successful, proven sales strategy, that’s how! Luckily, we have all gathered here to discuss just that. SO how can you keep your schedule busy with prosperous clients for the rest of your days?
Monitor new niches
Technology is awesome. It helps us out in our daily routine, watches over our homes and cars, makes our food and keeps us updated. The world we live in today is a world of innovation where new, groundbreaking startups pop up every Tuesday or so.
And this, my friends, is great for business!
That new groundbreaking startup is probably creating a new niche you can dominate. Remember the times when iPhones went live without a headphone jack? Can you imagine how many companies started manufacturing earphone holders so they wouldn´t get lost?
Remember the time when drones became accessible to the public? Shipment and delivery companies have not yet claimed this niche even today.
Monitor the market for innovation, find new stuff and make it more accessible. Why dig the gold yourself when you can sell the shovels?
Use technology
Speaking of technology… There are so many tools and solutions that automate business processes today that it would be a shame not to take advantage of that.
Apps like HubSpot give you detailed analytics on who has accessed your site, they track conversions, build bridges from triggers and send automated responses. Imagine the time you can save when every person who has visited your site received a personalized discount offer by default?
Understand your client
You can be selling a cure for cancer but to a healthy man, it would mean little. Yes, your service or product has to be great, but great means little in the eye of a client. They come to you for a solution. They have a pain you need to ease. Please do so with an emphasis on prospects, and not the cure itself.
Check up on people
You have a base of clients, but what do they purchase from you? I get that there is always the 80/20 ratio where 80% of profits are achieved through 20% of sales, but that doesn’t mean that you should drag those useless services or products along without change.
If people are buying one thing from you while neglecting the other, don’t count on it being enough. Change, adapt, overcome!
The goal of a true business owner is not to support what is already working, but to rebuild what is not so the entire machine of your business is transformed into a sales behemoth!
Do you have any other sales tips worth mentioning in a separate post/ make sure to share your thoughts through the comment section and I will write something based purely on your suggestions. Feel free to ask questions you need an answer for as well!