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As a wise man once said – do it. Just do it. Don’t let your dreams be dreams!
Ok, all jokes aside, do it – write your own book and it will bring a steady stream of clients to book your services.
“If only it was that simple”, you say?
“It is, it really is that simple”, I will reply. Writing is not a rocket science. It is something you’ve been doing for your entire life without even noticing it. Just remember the last time you were passionately describing something to someone. If you were to write your thoughts down at that moment, you would have gotten a book. So, as I was saying – yes, it really is that simple.
Don’t take just my word for it. Take inspiration from Brian Tracy.
“I’ve written and published over 70 books in as many as 42 languages and sold over 10 million copies over the years. I accomplished this after starting from nothing, and not knowing what I was doing at all.” – Brian Tracy
Starting from nothing and not knowing where to start. Sounds familiar?
A head start
While Brian says he knew nothing at the beginning of his career that isn’t necessarily true. He had no experience in writing a book, yes, but he had something much more important – something worth sharing and the desire to share it.
Guess what? So do you!
You are the only person in the world with your skillset. The experience, events and happenings that took place throughout your life making your vision unique and your story interesting.
What happened when you started a business? Have you faced any issues? Have you accidentally stumbled upon some good solutions? I’d bet my last pair of pants that you did and – wait for it – that no one else in the entire world had walked exactly the same journey.
And that, my friends, is what you write in a book.
Why write a book?
Now that we know that all it takes to write a book is you, let’s answer a question that is as important (if not more): why write a book in the first place?
- Credibility: The first reason also comes from Brian Tracy. Just think of the new business opportunities. People will line up to do business with or for a man that wrote a book. They didn’t and you did. That means you are smarter. At least in their eyes.
“What sort of impression do you get when you meet someone who has become a published author? Without even knowing them, you might assume that if they were able to write an entire book and get it published, they must be an expert.” – says Brian. - Self-worth: Publishing a book is a colossal boost for your self-esteem. Finding out that people care enough about what you think and what you’ve lived through to actually purchase a book from you is priceless. And, if nothing else, your thoughts will live forever in the form of a book.
- Your message: A book is a new advertising channel for you. It is also an amazing lead flow vortex that delivers customers already willing to buy as they have read about your business, the way you operate, etc. They know who you are, what you stand for and your worth. When they come – and they will – they’ll carry their wallet open.
Is there anything else stopping you from writing a book? Please share your thoughts in the comment section!